Steel Space Blog

Hydraulic systems use pressurized fluid to accomplish work with only a small amount of force. By integrating hydraulic mechanics into modified shipping containers, Steel Space Concepts provides versatile promotional spaces at the push of a button!

Throughout our years in the experiential marketing/event industry we can’t help but notice that there is some confusion and difficulty in understanding how pricing works for container units. For this reason, we feel that it is important to discuss and explain a few variables that affect the prices of units.

Varying Transportation Costs
First and foremost, the main element affecting cost in the industry is transportation. This is due to factors such as: location of delivery, availability of trucks and fuel prices. Transportation costs are the most unpredictable variables in the industry. As a result of this, our team developed the SSLite series which can be hauled by a pick-up truck and transported more easily across North America.

Dear fellow marketers, today, we’ll be examining some of the perks and advantages of using Steel Space Concepts’ shipping containers for experiential marketing and brand activation events.

Mobility and Deployment Flexibility
The main advantage of using a container for experiential marketing is the mobility aspect. With our containers, you can get to different locations both quickly, and with ease throughout the span of one or multiple days. The SSLite series, pictured below, is especially effective when frequent venue changes are required. With the ability to be hauled by a pick-up truck, and easily deployed by our electrical leg system, the SSLite model is a favourite among our clients.



In addition, our solutions have a quick set-up time. Our standard units have hydraulic doors and leg systems built-in designed to make the load-in/load-out process as quick and efficient as possible, and our SSLite series have electrical legs and doors that are easily operated by a single person. We invite you to watch our videos where you will see the complete set-up process of both an SSLite unit:

Location is the most important component of your experiential activation. If you want to reach out to your target demographic, you must know where they eat, shop, play and reside!

Shipping containers are increasingly being used to build a large variety of structures around the globe, from eco-homes to mobile offices, pop-up bars and restaurants, even hotels. The sky is the limit! Modified shipping containers offer unique flexibility and polyvalence for experiential marketing campaigns since their design can be adapted to clients’ specific needs and be used at various types of locations. Shipping container units are now being exploited by brand-builders, marketers and advertisers for practical reasons, but also as a reflection of their brand association. The main practical benefits of using shipping containers for branding and marketing purposes include affordability, flexibility, durability, mobility, transportability and security.

“They did not know it was impossible, so they did it.”

This quote from the American novelist Mark Twain is a perfect illustration of Steel Space Concepts' desire to meet the industry’s highest expectations and the types of situations we might face throughout a project process. One specific project comes to mind when we think about the many challenges we have faced throughout this past year.

This project, for a German airline, had a very tight delivery time of 10 days. Due to a difference in time zones, we encountered additional communication difficulties with the client, which added to this already daunting challenge.

Container customization at its best

Today we’ll be going over most of our clients‘ favorite part of the project; deciding on how to customize the container. This stage of the project is very interesting for us as no project is ever the same. Some clients prefer to build the concept on their own and then have us execute their plan, others prefer to work on a collaborative basis with us in order to come up with the best possible outcome, and others ask us to design the entire concept and propose different alternatives that they can then choose from.

A few months ago, a marketing firm won an RFP to design a project with Lincoln and contacted us to collaborate on their major experiential marketing campaign.

Renowned and Emerging Artists at Montreal’s Osheaga Festival

Every year, music fans make their way to Montreal, Quebec for the annual OSHEAGA Music and Arts Festival featuring performances from some of the biggest names in music today. An ever-growing event since its beginnings, this multi-day indie music festival attracts over a hundred thousand music lovers and tourists every summer at Parc Jean-Drapeau, just off Montreal's southeast tip. The event takes place on six stages with various audience capacities. Osheaga showcases local and emerging artists, who share the bill with some of today’s biggest international stars. The impressive lineup for this year’s 13th edition of the festival included Arctic Monkeys, Florence and the Machine, Yeah Yeah Yeahs, The National, Blondie, and many more.