Steel Space Blog

Location. Location. Location.

Posted by Dominique Fontecilla on Feb 26, 2019 9:06:30 AM

Location is the most important component of your experiential activation. If you want to reach out to your target demographic, you must know where they eat, shop, play and reside!

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Topics: Brand Activation

10 Ways to Use Shipping Containers for Brand Building & Marketing

Posted by Dominique Fontecilla on Feb 12, 2019 10:00:02 AM

Shipping containers are increasingly being used to build a large variety of structures around the globe, from eco-homes to mobile offices, pop-up bars and restaurants, even hotels. The sky is the limit! Modified shipping containers offer unique flexibility and polyvalence for experiential marketing campaigns since their design can be adapted to clients’ specific needs and be used at various types of locations. Shipping container units are now being exploited by brand-builders, marketers and advertisers for practical reasons, but also as a reflection of their brand association. The main practical benefits of using shipping containers for branding and marketing purposes include affordability, flexibility, durability, mobility, transportability and security.

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Topics: Brand Activation

"They did not know it was impossible, so they did it."

Posted by Guillaume on Jan 29, 2019 10:30:00 AM

“They did not know it was impossible, so they did it.”

This quote from the American novelist Mark Twain is a perfect illustration of Steel Space Concepts' desire to meet the industry’s highest expectations and the types of situations we might face throughout a project process. One specific project comes to mind when we think about the many challenges we have faced throughout this past year.

This project, for a German airline, had a very tight delivery time of 10 days. Due to a difference in time zones, we encountered additional communication difficulties with the client, which added to this already daunting challenge.

Container customization at its best

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Topics: Experiential Marketing

Customizing and Branding Your Experiential Marketing Unit

Posted by Guillaume on Jan 15, 2019 2:17:37 PM

Today we’ll be going over most of our clients‘ favorite part of the project; deciding on how to customize the container. This stage of the project is very interesting for us as no project is ever the same. Some clients prefer to build the concept on their own and then have us execute their plan, others prefer to work on a collaborative basis with us in order to come up with the best possible outcome, and others ask us to design the entire concept and propose different alternatives that they can then choose from.

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Topics: Experiential Marketing

Lincoln: The Luxury Vehicle Brand Takes Over NYC

Posted by Guillaume on Dec 10, 2018 1:52:54 PM

A few months ago, a marketing firm won an RFP to design a project with Lincoln and contacted us to collaborate on their major experiential marketing campaign.

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Topics: Experiential Marketing

5 Reasons Why Brands Are Using Experiential Marketing To Engage Consumers

Posted by Dominique Fontecilla on Nov 13, 2018 11:53:05 AM

 

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Topics: Experiential Marketing

OSHEAGA | Why shipping containers have become an essential part of the festival scene

Posted by Raphaël Chaboud on Oct 1, 2018 2:51:59 PM

Renowned and Emerging Artists at Montreal’s Osheaga Festival

Every year, music fans make their way to Montreal, Quebec for the annual OSHEAGA Music and Arts Festival featuring performances from some of the biggest names in music today. An ever-growing event since its beginnings, this multi-day indie music festival attracts over a hundred thousand music lovers and tourists every summer at Parc Jean-Drapeau, just off Montreal's southeast tip. The event takes place on six stages with various audience capacities. Osheaga showcases local and emerging artists, who share the bill with some of today’s biggest international stars. The impressive lineup for this year’s 13th edition of the festival included Arctic Monkeys, Florence and the Machine, Yeah Yeah Yeahs, The National, Blondie, and many more.

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Topics: Industry News

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Welcome to Steel Space Concepts Blog, the place to find insight about modified shipping containers.

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