Steel Space Blog

Traditional retail has been evolving due to increased pressures from eCommerce focused online retailers and an increased focus on the retail brand experience. For fashion brands, there is increased importance on connecting with clients in various locations, at events or specific times of year. As such, experiential marketing and pop-up shops have become integrated into the marketing strategies of both niche brands and larger retailers as an effective tool to connect with clients and increase overall brand awareness. In this month’s blog, we’ll be examining how several brands including: Vera Bradley, Herschel, and Lands’ End effectively utilized Steel Space Concepts pop-up retail shipping container units for pop-up activations and tours.

Vera Bradley

A great way to interact with customers as a food related brand or business is to serve geographic areas and reach new demographics with the use of a food truck, however, did you know that our custom shipping container units can be used as an alternative? This month’s blog post will examine the advantages that our units have over traditional food trucks in relation to deployment, available space, equipment customizability and more.

Deployment

There are multiple reasons as to why our clients choose to purchase one of our pop-up shipping container units over renting and vice versa. Reasons include activation duration, budget, locations and the overall intended purpose of the activation. This blog post will examine those reasons and guide you as to which solution is most appropriate for your event.

Looking to market to new clients, to connect with new demographics or launch a new product? We have the solution for you. Steel Space Concepts converts shipping containers into Pop-Up shops for mobile retail. Why shipping containers? Well the topic of today's post will be looking at just that.

Steel Space Concepts offers a full range of design, engineering and manufacturing services to fulfill your experiential marketing needs. With quality products, and the creativity of our team of experienced professionals, we transform ideas into solutions and execute each step from installation to on-site activation.

Origins of Experiential Shipping Containers
Over the last 10 years, we have developed a robust, reliable and durable product. Our experiential units can be modified and adapted to the needs of each client offering customization in terms of its structure, design and technology.

Hydraulic systems use pressurized fluid to accomplish work with only a small amount of force. By integrating hydraulic mechanics into modified shipping containers, Steel Space Concepts provides versatile promotional spaces at the push of a button!

Dear fellow marketers, today, we’ll be examining some of the perks and advantages of using Steel Space Concepts’ shipping containers for experiential marketing and brand activation events.

Mobility and Deployment Flexibility
The main advantage of using a container for experiential marketing is the mobility aspect. With our containers, you can get to different locations both quickly, and with ease throughout the span of one or multiple days. The SSLite series, pictured below, is especially effective when frequent venue changes are required. With the ability to be hauled by a pick-up truck, and easily deployed by our electrical leg system, the SSLite model is a favourite among our clients.



In addition, our solutions have a quick set-up time. Our standard units have hydraulic doors and leg systems built-in designed to make the load-in/load-out process as quick and efficient as possible, and our SSLite series have electrical legs and doors that are easily operated by a single person. We invite you to watch our videos where you will see the complete set-up process of both an SSLite unit:

Location is the most important component of your experiential activation. If you want to reach out to your target demographic, you must know where they eat, shop, play and reside!

Shipping containers are increasingly being used to build a large variety of structures around the globe, from eco-homes to mobile offices, pop-up bars and restaurants, even hotels. The sky is the limit! Modified shipping containers offer unique flexibility and polyvalence for experiential marketing campaigns since their design can be adapted to clients’ specific needs and be used at various types of locations. Shipping container units are now being exploited by brand-builders, marketers and advertisers for practical reasons, but also as a reflection of their brand association. The main practical benefits of using shipping containers for branding and marketing purposes include affordability, flexibility, durability, mobility, transportability and security.