Steel Space Blog

Advantages of Using Converted Shipping Containers for Experiential Marketing Events

Posted by Guillaume on Mar 12, 2019 2:32:21 PM

Dear fellow marketers, today, we’ll be examining some of the perks and advantages of using Steel Space Concepts’ shipping containers for experiential marketing and brand activation events.

Mobility and Deployment Flexibility
The main advantage of using a container for experiential marketing is the mobility aspect. With our containers, you can get to different locations both quickly, and with ease throughout the span of one or multiple days. The SSLite series, pictured below, is especially effective when frequent venue changes are required. With the ability to be hauled by a pick-up truck, and easily deployed by our electrical leg system, the SSLite model is a favourite among our clients.

In addition, our solutions have a quick set-up time. Our standard units have hydraulic doors and leg systems built-in designed to make the load-in/load-out process as quick and efficient as possible, and our SSLite series have electrical legs and doors that are easily operated by a single person. We invite you to watch our videos where you will see the complete set-up process of both an SSLite unit:

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Topics: Experiential Marketing, Brand Activation

"They did not know it was impossible, so they did it."

Posted by Guillaume on Jan 29, 2019 10:30:00 AM

“They did not know it was impossible, so they did it.”

This quote from the American novelist Mark Twain is a perfect illustration of Steel Space Concepts' desire to meet the industry’s highest expectations and the types of situations we might face throughout a project process. One specific project comes to mind when we think about the many challenges we have faced throughout this past year.

This project, for a German airline, had a very tight delivery time of 10 days. Due to a difference in time zones, we encountered additional communication difficulties with the client, which added to this already daunting challenge.

Container customization at its best

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Topics: Experiential Marketing

Customizing and Branding Your Experiential Marketing Unit

Posted by Guillaume on Jan 15, 2019 2:17:37 PM

Today we’ll be going over most of our clients‘ favorite part of the project; deciding on how to customize the container. This stage of the project is very interesting for us as no project is ever the same. Some clients prefer to build the concept on their own and then have us execute their plan, others prefer to work on a collaborative basis with us in order to come up with the best possible outcome, and others ask us to design the entire concept and propose different alternatives that they can then choose from.

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Topics: Experiential Marketing

Lincoln: The Luxury Vehicle Brand Takes Over NYC

Posted by Guillaume on Dec 10, 2018 1:52:54 PM

A few months ago, a marketing firm won an RFP to design a project with Lincoln and contacted us to collaborate on their major experiential marketing campaign.

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Topics: Experiential Marketing

5 Reasons Why Brands Are Using Experiential Marketing To Engage Consumers

Posted by Dominique Fontecilla on Nov 13, 2018 11:53:05 AM


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Topics: Experiential Marketing

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Welcome to Steel Space Concepts Blog, the place to find insight about modified shipping containers.

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