Steel Space Blog

Retail Transformation: How Fashion Brands Thrive Using Retail Pop-Ups

Posted by Dominique Fontecilla on Feb 12, 2020 4:16:40 PM

Traditional retail has been evolving due to increased pressures from eCommerce focused online retailers and an increased focus on the retail brand experience. For fashion brands, there is increased importance on connecting with clients in various locations, at events or specific times of year. As such, experiential marketing and pop-up shops have become integrated into the marketing strategies of both niche brands and larger retailers as an effective tool to connect with clients and increase overall brand awareness. In this month’s blog, we’ll be examining how several brands including: Vera Bradley, Herschel, and Lands’ End effectively utilized Steel Space Concepts pop-up retail shipping container units for pop-up activations and tours.

Vera Bradley

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Topics: Brand Activation

Using Branding & Branded Components on Your Steel Space Concepts Unit

Posted by Dominique Fontecilla on Dec 18, 2019 3:48:33 PM

During an experiential activation, ensuring that your brand is clearly visible and recognizable to foot traffic, dwellers and those interacting with your unit is the most important factor in determining the success of your event. Steel Space Concepts experiential shipping containers are available with multiple areas to display branding for on-lookers during an activation. External branding, internal branding, televisions, interactive media and product showcases are some of the ways that agencies and brands have effectively branded their units.

Paint, Displays and Vinyl Graphics

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Topics: Experiential Marketing

How Automotive Brands Use Steel Space Concepts to Connect with Clients

Posted by Dominique Fontecilla on Nov 15, 2019 3:05:09 PM

Steel Space Concepts caters to a variety of automotive brands. From auto manufacturers, OEM and aftermarket suppliers, we supply solutions for experiential marketing, events, trade shows and pop-up shops. This month’s blog will examine how our clients use Experiential and Pop-Up shipping containers for auto shows, pop-up dealerships, trade shows and more.

Auto Shows

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Topics: Insider, Marketing Expérientiel

Creating and Measuring KPIs During an Activation

Posted by Guillaume Cloutier on Oct 17, 2019 3:51:25 PM

After an experiential marketing activation or pop-up, customers want to evaluate success using a number of KPIs (Key Performance Indicators) dependent on the objective of the activation. For some, overall sales during a pop-up shop activation may be the key metric, but for others, focusing on brand activation and awareness, other KPIs like attendance, booth visitors, and retention time give a clearer view of effectiveness. Today’s blog will be going over the KPIs and potential ROIs involved in experiential marketing and activations with your Steel Space Concepts Experiential Shipping container unit.

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Topics: Experiential Marketing

SHIPPING CONTAINER UNITS, AN ALTERNATIVE TO FOOD TRUCKS

Posted by Dominique Fontecilla on Sep 10, 2019 4:23:04 PM

A great way to interact with customers as a food related brand or business is to serve geographic areas and reach new demographics with the use of a food truck, however, did you know that our custom shipping container units can be used as an alternative? This month’s blog post will examine the advantages that our units have over traditional food trucks in relation to deployment, available space, equipment customizability and more.

Deployment

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Topics: Experiential Marketing, Brand Activation

Should you Buy or Rent a Shipping Container for your Pop-Up Event?

Posted by Dominique Fontecilla on Aug 13, 2019 11:25:28 AM

There are multiple reasons as to why our clients choose to purchase one of our pop-up shipping container units over renting and vice versa. Reasons include activation duration, budget, locations and the overall intended purpose of the activation. This blog post will examine those reasons and guide you as to which solution is most appropriate for your event.

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Topics: Experiential Marketing, Brand Activation

5 Advantages of Shipping Containers for Retail Space

Posted by Guillaume Cloutier on Jul 10, 2019 10:57:03 AM

Looking to market to new clients, to connect with new demographics or launch a new product? We have the solution for you. Steel Space Concepts converts shipping containers into Pop-Up shops for mobile retail. Why shipping containers? Well the topic of today's post will be looking at just that.

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Topics: Experiential Marketing, Brand Activation

Turnkey Solutions: From Conception to Activation

Posted by Guillaume Cloutier on Jun 12, 2019 10:26:09 AM

Steel Space Concepts offers a full range of design, engineering and manufacturing services to fulfill your experiential marketing needs. With quality products, and the creativity of our team of experienced professionals, we transform ideas into solutions and execute each step from installation to on-site activation.

Origins of Experiential Shipping Containers
Over the last 10 years, we have developed a robust, reliable and durable product. Our experiential units can be modified and adapted to the needs of each client offering customization in terms of its structure, design and technology.

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Topics: Experiential Marketing, Brand Activation

TOP 5 Advantages of Hydraulic Containers for Marketing Events

Posted by Dominique Fontecilla on May 7, 2019 10:00:00 AM

Hydraulic systems use pressurized fluid to accomplish work with only a small amount of force. By integrating hydraulic mechanics into modified shipping containers, Steel Space Concepts provides versatile promotional spaces at the push of a button!

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Topics: Experiential Marketing, Brand Activation

Understanding the Basics of Pricing and Costs in the Industry

Posted by Guillaume Cloutier on Apr 9, 2019 10:00:00 AM

Throughout our years in the experiential marketing/event industry we can’t help but notice that there is some confusion and difficulty in understanding how pricing works for container units. For this reason, we feel that it is important to discuss and explain a few variables that affect the prices of units.

Varying Transportation Costs
First and foremost, the main element affecting cost in the industry is transportation. This is due to factors such as: location of delivery, availability of trucks and fuel prices. Transportation costs are the most unpredictable variables in the industry. As a result of this, our team developed the SSLite series which can be hauled by a pick-up truck and transported more easily across North America.

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Topics: Industry News

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Welcome to Steel Space Concepts Blog, the place to find insight about modified shipping containers.

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