Steel Space Blog

When an agency or brand purchases or rents a unit from Steel Space Concepts, there are several factors which affect the unit production timeline. In general, factors which are taken into consideration include: seasonality and unit availability, initial discussions and client approval process needed to lock down and freeze the design, and design complexity affecting manufacturing and/or modification time.

Seasonality

Traditional retail has been evolving due to increased pressures from eCommerce focused online retailers and an increased focus on the retail brand experience. For fashion brands, there is increased importance on connecting with clients in various locations, at events or specific times of year. As such, experiential marketing and pop-up shops have become integrated into the marketing strategies of both niche brands and larger retailers as an effective tool to connect with clients and increase overall brand awareness. In this month’s blog, we’ll be examining how several brands including: Vera Bradley, Herschel, and Lands’ End effectively utilized Steel Space Concepts pop-up retail shipping container units for pop-up activations and tours.

Vera Bradley

During an experiential activation, ensuring that your brand is clearly visible and recognizable to foot traffic, dwellers and those interacting with your unit is the most important factor in determining the success of your event. Steel Space Concepts experiential shipping containers are available with multiple areas to display branding for on-lookers during an activation. External branding, internal branding, televisions, interactive media and product showcases are some of the ways that agencies and brands have effectively branded their units.

Paint, Displays and Vinyl Graphics

Steel Space Concepts caters to a variety of automotive brands. From auto manufacturers, OEM and aftermarket suppliers, we supply solutions for experiential marketing, events, trade shows and pop-up shops. This month’s blog will examine how our clients use Experiential and Pop-Up shipping containers for auto shows, pop-up dealerships, trade shows and more.

Auto Shows

A great way to interact with customers as a food related brand or business is to serve geographic areas and reach new demographics with the use of a food truck, however, did you know that our custom shipping container units can be used as an alternative? This month’s blog post will examine the advantages that our units have over traditional food trucks in relation to deployment, available space, equipment customizability and more.

Deployment

There are multiple reasons as to why our clients choose to purchase one of our pop-up shipping container units over renting and vice versa. Reasons include activation duration, budget, locations and the overall intended purpose of the activation. This blog post will examine those reasons and guide you as to which solution is most appropriate for your event.

Hydraulic systems use pressurized fluid to accomplish work with only a small amount of force. By integrating hydraulic mechanics into modified shipping containers, Steel Space Concepts provides versatile promotional spaces at the push of a button!

Location is the most important component of your experiential activation. If you want to reach out to your target demographic, you must know where they eat, shop, play and reside!

Shipping containers are increasingly being used to build a large variety of structures around the globe, from eco-homes to mobile offices, pop-up bars and restaurants, even hotels. The sky is the limit! Modified shipping containers offer unique flexibility and polyvalence for experiential marketing campaigns since their design can be adapted to clients’ specific needs and be used at various types of locations. Shipping container units are now being exploited by brand-builders, marketers and advertisers for practical reasons, but also as a reflection of their brand association. The main practical benefits of using shipping containers for branding and marketing purposes include affordability, flexibility, durability, mobility, transportability and security.