---
title: Blog | Steel Space Concepts | EN - Dominique Fontecilla
description: Dominique joined the Steel Space Concepts sales team in September 2018. She was previously at Converse Canada supervising strategic accounts. Dominique’s Bachelor’s degree in fashion business from the University of Quebec in Montreal fortified her passion for event management. She is the co-founder of COVEN- a mobile fashion truck devised to support Quebec designers and showcase their collection. She has also traveled for a year within Quebec to promote local artists by putting their designs at the forefront of festivals and events. During her spare time, Dominique enjoys doing yoga, listening to music and caring for her plants. She would be happy to assist you in the creation of your projects in English, French, Spanish and Italian.
---
[](https://blog.steelspaceconcepts.com/en)
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# Steel Space Blog
## Dominique Fontecilla
Dominique joined the Steel Space Concepts sales team in September 2018. She was previously at Converse Canada supervising strategic accounts. Dominique’s Bachelor’s degree in fashion business from the University of Quebec in Montreal fortified her passion for event management. She is the co-founder of COVEN- a mobile fashion truck devised to support Quebec designers and showcase their collection. She has also traveled for a year within Quebec to promote local artists by putting their designs at the forefront of festivals and events. During her spare time, Dominique enjoys doing yoga, listening to music and caring for her plants. She would be happy to assist you in the creation of your projects in English, French, Spanish and Italian.
Find me on:
### Recent Posts
## [Factors Affecting the Steel Space Concepts Production Timeline](https://blog.steelspaceconcepts.com/en/factors-affecting-the-steel-space-concepts-production-timeline)
Posted by Dominique Fontecilla on Mar 3, 2020 3:22:01 PM
- [Tweet](https://twitter.com/share)
[](https://blog.steelspaceconcepts.com/en/factors-affecting-the-steel-space-concepts-production-timeline)
When an agency or brand purchases or rents a unit from Steel Space Concepts, there are several factors which affect the unit production timeline. In general, factors which are taken into consideration include: seasonality and unit availability, initial discussions and client approval process needed to lock down and freeze the design, and design complexity affecting manufacturing and/or modification time.
**Seasonality**
[Read More](https://blog.steelspaceconcepts.com/en/factors-affecting-the-steel-space-concepts-production-timeline)
Topics: [Experiential Marketing](https://blog.steelspaceconcepts.com/en/topic/experiential-marketing)
## [Retail Transformation: How Fashion Brands Thrive Using Retail Pop-Ups](https://blog.steelspaceconcepts.com/en/retail-transformation-how-fashion-brands-thrive-using-retail-pop-ups)
Posted by Dominique Fontecilla on Feb 12, 2020 4:16:40 PM
- [Tweet](https://twitter.com/share)
[](https://blog.steelspaceconcepts.com/en/retail-transformation-how-fashion-brands-thrive-using-retail-pop-ups)
Traditional retail has been evolving due to increased pressures from eCommerce focused online retailers and an increased focus on the retail brand experience. For fashion brands, there is increased importance on connecting with clients in various locations, at events or specific times of year. As such, experiential marketing and pop-up shops have become integrated into the marketing strategies of both niche brands and larger retailers as an effective tool to connect with clients and increase overall brand awareness. In this month’s blog, we’ll be examining how several brands including: Vera Bradley, Herschel, and Lands’ End effectively utilized Steel Space Concepts pop-up retail shipping container units for pop-up activations and tours.
**Vera Bradley**
[Read More](https://blog.steelspaceconcepts.com/en/retail-transformation-how-fashion-brands-thrive-using-retail-pop-ups)
Topics: [Brand Activation](https://blog.steelspaceconcepts.com/en/topic/brand-activation)
## [Using Branding & Branded Components on Your Steel Space Concepts Unit](https://blog.steelspaceconcepts.com/en/using-branding-branded-components-on-your-steel-space-concepts-unit)
Posted by Dominique Fontecilla on Dec 18, 2019 3:48:33 PM
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[](https://blog.steelspaceconcepts.com/en/using-branding-branded-components-on-your-steel-space-concepts-unit)
During an experiential activation, ensuring that your brand is clearly visible and recognizable to foot traffic, dwellers and those interacting with your unit is the most important factor in determining the success of your event. [Steel Space Concepts](https://steelspaceconcepts.com/) experiential shipping containers are available with multiple areas to display branding for on-lookers during an activation. External branding, internal branding, televisions, interactive media and product showcases are some of the ways that agencies and brands have effectively branded their units.
**Paint, Displays and Vinyl Graphics**
[Read More](https://blog.steelspaceconcepts.com/en/using-branding-branded-components-on-your-steel-space-concepts-unit)
Topics: [Experiential Marketing](https://blog.steelspaceconcepts.com/en/topic/experiential-marketing)
## [How Automotive Brands Use Steel Space Concepts to Connect with Clients](https://blog.steelspaceconcepts.com/en/how-automotive-brands-use-steel-space-concepts-to-connect-with-clients)
Posted by Dominique Fontecilla on Nov 15, 2019 3:05:09 PM
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[](https://blog.steelspaceconcepts.com/en/how-automotive-brands-use-steel-space-concepts-to-connect-with-clients)
Steel Space Concepts caters to a variety of automotive brands. From auto manufacturers, OEM and aftermarket suppliers, we supply solutions for experiential marketing, events, trade shows and pop-up shops. This month’s blog will examine how our clients use Experiential and Pop-Up shipping containers for auto shows, pop-up dealerships, trade shows and more.
**Auto Shows**
[Read More](https://blog.steelspaceconcepts.com/en/how-automotive-brands-use-steel-space-concepts-to-connect-with-clients)
Topics: [Insider](https://blog.steelspaceconcepts.com/en/topic/insider), [Marketing Expérientiel](https://blog.steelspaceconcepts.com/en/topic/marketing-expérientiel)
## [SHIPPING CONTAINER UNITS, AN ALTERNATIVE TO FOOD TRUCKS](https://blog.steelspaceconcepts.com/en/shipping-container-units-an-alternative-to-food-trucks)
Posted by Dominique Fontecilla on Sep 10, 2019 4:23:04 PM
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[](https://blog.steelspaceconcepts.com/en/shipping-container-units-an-alternative-to-food-trucks)
A great way to interact with customers as a food related brand or business is to serve geographic areas and reach new demographics with the use of a food truck, however, did you know that our custom shipping container units can be used as an alternative? This month’s blog post will examine the advantages that our units have over traditional food trucks in relation to deployment, available space, equipment customizability and more.
**Deployment**
[Read More](https://blog.steelspaceconcepts.com/en/shipping-container-units-an-alternative-to-food-trucks)
Topics: [Experiential Marketing](https://blog.steelspaceconcepts.com/en/topic/experiential-marketing), [Brand Activation](https://blog.steelspaceconcepts.com/en/topic/brand-activation)
## [Should you Buy or Rent a Shipping Container for your Pop-Up Event?](https://blog.steelspaceconcepts.com/en/should-you-buy-or-rent-a-shipping-container-for-your-pop-up-event)
Posted by Dominique Fontecilla on Aug 13, 2019 11:25:28 AM
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[](https://blog.steelspaceconcepts.com/en/should-you-buy-or-rent-a-shipping-container-for-your-pop-up-event)
There are multiple reasons as to why our clients choose to purchase one of our pop-up shipping container units over renting and vice versa. Reasons include activation duration, budget, locations and the overall intended purpose of the activation. This blog post will examine those reasons and guide you as to which solution is most appropriate for your event.
[Read More](https://blog.steelspaceconcepts.com/en/should-you-buy-or-rent-a-shipping-container-for-your-pop-up-event)
Topics: [Experiential Marketing](https://blog.steelspaceconcepts.com/en/topic/experiential-marketing), [Brand Activation](https://blog.steelspaceconcepts.com/en/topic/brand-activation)
## [TOP 5 Advantages of Hydraulic Containers for Marketing Events](https://blog.steelspaceconcepts.com/en/top-5-advantages-of-hydraulic-containers-for-marketing-events)
Posted by Dominique Fontecilla on May 7, 2019 10:00:00 AM
- [Tweet](https://twitter.com/share)
[](https://blog.steelspaceconcepts.com/en/top-5-advantages-of-hydraulic-containers-for-marketing-events)
Hydraulic systems use pressurized fluid to accomplish work with only a small amount of force. By integrating hydraulic mechanics into modified shipping containers, Steel Space Concepts provides versatile promotional spaces at the push of a button!
[Read More](https://blog.steelspaceconcepts.com/en/top-5-advantages-of-hydraulic-containers-for-marketing-events)
Topics: [Experiential Marketing](https://blog.steelspaceconcepts.com/en/topic/experiential-marketing), [Brand Activation](https://blog.steelspaceconcepts.com/en/topic/brand-activation)
## [Location. Location. Location.](https://blog.steelspaceconcepts.com/en/location.-location.-location)
Posted by Dominique Fontecilla on Feb 26, 2019 9:06:30 AM
- [Tweet](https://twitter.com/share)
[](https://blog.steelspaceconcepts.com/en/location.-location.-location)
Location is the most important component of your experiential activation. If you want to reach out to your target demographic, you must know where they eat, shop, play and reside!
[Read More](https://blog.steelspaceconcepts.com/en/location.-location.-location)
Topics: [Brand Activation](https://blog.steelspaceconcepts.com/en/topic/brand-activation)
## [10 Ways to Use Shipping Containers for Brand Building & Marketing](https://blog.steelspaceconcepts.com/en/10-ways-to-use-shipping-containers-for-brand-building-marketing)
Posted by Dominique Fontecilla on Feb 12, 2019 10:00:02 AM
- [Tweet](https://twitter.com/share)
[](https://blog.steelspaceconcepts.com/en/10-ways-to-use-shipping-containers-for-brand-building-marketing)
Shipping containers are increasingly being used to build a large variety of structures around the globe, from eco-homes to mobile offices, pop-up bars and restaurants, even hotels. The sky is the limit! Modified shipping containers offer unique flexibility and polyvalence for experiential marketing campaigns since their design can be adapted to clients’ specific needs and be used at various types of locations. Shipping container units are now being exploited by brand-builders, marketers and advertisers for practical reasons, but also as a reflection of their brand association. The main practical benefits of using shipping containers for branding and marketing purposes include affordability, flexibility, durability, mobility, transportability and security.
[Read More](https://blog.steelspaceconcepts.com/en/10-ways-to-use-shipping-containers-for-brand-building-marketing)
Topics: [Brand Activation](https://blog.steelspaceconcepts.com/en/topic/brand-activation)
## [5 Reasons Why Brands Are Using Experiential Marketing To Engage Consumers](https://blog.steelspaceconcepts.com/en/5-reasons-why-brands-are-using-experiential-marketing-to-engage-consumers)
Posted by Dominique Fontecilla on Nov 13, 2018 11:53:05 AM
- [Tweet](https://twitter.com/share)
[.jpg)](https://blog.steelspaceconcepts.com/en/5-reasons-why-brands-are-using-experiential-marketing-to-engage-consumers)
[Read More](https://blog.steelspaceconcepts.com/en/5-reasons-why-brands-are-using-experiential-marketing-to-engage-consumers)
Topics: [Experiential Marketing](https://blog.steelspaceconcepts.com/en/topic/experiential-marketing)
[All posts](https://blog.steelspaceconcepts.com/en/all) [Next](https://blog.steelspaceconcepts.com/en/author/en-dominique-fontecilla/page/2)
## About the Steel Space Blog
Welcome to Steel Space Concepts Blog, the place to find insight about modified shipping containers.
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